From intuition to practice of business principles
Paradigm Shift program partners train entrepreneurs through interactive business trainings, which take them from intuition to practice of basic business principles.
An entrepreneur first participates in the Business Experience Course. This one-day basic business skills course covers topics such as budgeting, record-keeping, pricing, selling, identifying target markets, customer service, identifying business distinctives, investing and advertising.
For the next 18 weeks, entrepreneurs participate in weekly meetings where part of the time is spent on further business training through the Business Growth Course. This course takes the learning deeper by focusing on the following business topics:
- Branding My Business
- Understanding My Costs
- Using Record-Keeping Charts
- Finding Business Opportunities
- Planning Advertising and Promotions
- Sourcing Raw Materials
- Understanding My Profits
- Creating Marketing Mix
- The Art of Selling
- Making a Savings Plan
- Negotiating
- Managing My Time
- Setting Goals for Growing My Business
Download a sample of the Business Growth Course curriculum
